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Word choice: persuasive texts often use emotionally loaded language; informative texts favor neutral, precise language.
Evidence type: statistics and citations suggest informing; emotional appeals and calls to action suggest persuading.
Structure: a problem-and-solution structure (Topic IV) often signals persuasive intent; a purely descriptive structure often signals informing.
Genre and context: where a text is published — a scientific journal, a novel, an opinion column — is often the strongest single clue to its purpose.

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